PROBLEM STATEMENT
Understanding Why Family Conversations Feel Limited
To better understand the challenges in family communication, we conducted desk research and gathered key insights on how people perceive conversation within their families.
As a result of our research, we gained the following insights. It became clear that there is a lack of shared experiences, leading to lower-quality conversations. We also found hints suggesting that recalling past memories can help people overcome difficult situations.
USER RESEARCH
10-20s Children and 30-50s Parents
Family dynamics vary, from elderly parents with grown children to young parents with toddlers. Our research focused on 10-20s children and 30-50s parents, the group with the least communication. To explore this issue further, we conducted a survey.
Survey Overview
Target :
100+ children (10-20)
40+ parents (30-50)
Results
In-depth Interview Overview
Target :
3+ parents(30-50)
5+ children(10-20)
Result
COMPETITIVE ANALYSIS
Bridging Memory & Communication
Findings :
Some companies focus on memory storage but lack engagement
Most communication features were two-way, but their effectiveness was uncertain.
SOLUTION
UX STRATEGY
INFORMATION ARCHITECTURE
Information Architecture
FINAL DESIGN
APP DESIGN
RESULT
Exploring New Ways to Foster Family Connections
Developed a solution that bridges memory recording and two-way communication, fostering deeper family connections.
Established a UX strategy based on Memorable, Nest, and Communicate, guiding the design and interaction principles.
Conducted research and competitive analysis to identify market gaps, ensuring our product uniquely addresses communication challenges in families.
REFLECTION
Lessons Learned in Designing for Family Communication
The Importance of Emotional Triggers – Revisiting shared memories is a powerful way to initiate meaningful conversations, reinforcing our design approach.
Designing for Engagement, Not Just Storage – Creating a dynamic, interactive space was crucial to encourage ongoing family interactions.
Scalability & Future Potential – Expanding beyond photos to include audio, video, and AI-powered prompts could further enhance engagement and accessibility.